The Challenger Sale: Taking Control of the Customer Conversation is a groundbreaking sales book by Matthew Dixon and Brent Adamson. It outlines a proven B2B sales approach used by top performers and backed by research from the Corporate Executive Board.
splendid for anyone in sales, marketing, business development, or management looking to up their game with a consultative, insight-driven approach.
Details:
• ISBN: 9781591844358
• Publisher: Portfolio / Penguin
• Format: Paperback
• Pages: 240
• Condition: incredibly good; clean copy with minor shelf wear only.
A must-read for anyone serious about selling in this day’s complex market.
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